THE
We’re an indie shop made up of a collective of skilled localization artisans who help companies and advertisers with their communications strategies specific to la Belle Province.
on parle
We’re an indie shop made up of a collective of skilled localization artisans who help companies and advertisers with their communications strategies specific to la Belle Province.
The objective of advertising localization is to ensure that your national communications strategy works seamlessly in the Québec culture without losing brand consistency or local relevance.
The objective of advertising localization is to ensure that your national communications strategy works seamlessly in the Québec culture without losing brand consistency or local relevance.
1
3
Every project we are tackling at the shop has to be run through our seven filters: language, culture, heritage, star system, media landscape, market reality, and advertising regulations specific to the Québec market.
Nothing seems off? We can then take the adaptation route and play in the same sandbox.
There’s a glitch? This is where our craft comes into play. We take the transcreation route to improve your message to better connect with the Québec audience.
The third route is when you’re in need of a Québec-specific campaign or when there’s simply no way to take the first two routes.
We’re always ready to step in and help out at any point during your strategic and creative process. From the brief to delivery—we’ve got you.
2
3
1
Brand strategy
2
Creative
3
Design
4
Digital and social
5
Experiential marketing
6
Production
7
Local market liaison
TimHortons•PepsiCo•RBC•Audi•Labatt•Interac•Goldfish
Carfax•ChampionPetfood•Google•HarryRosen•ParticipAction
Mitsubishi•ArterraWines•AirMiles•DoorDash•MRLube
Sephora•PizzaPizza•GUT•ZuluAlphaKilo•DentsuOne
BHLA•Battery•Banfield•BensimonByrne•Salt•JanKelley•TheGarden
Juliet•Arrivals&Departures•Church&State•T1Agency•Yes&
TimHortons•PepsiCo•RBC•Audi•Labatt•Interac•Goldfish
Carfax•ChampionPetfood•Google•HarryRosen•ParticipAction
Mitsubishi•ArterraWines•AirMiles•DoorDash•MRLube
Sephora•PizzaPizza•GUT•ZuluAlphaKilo•DentsuOne
BHLA•Battery•Banfield•BensimonByrne•Salt•JanKelley•TheGarden
Juliet•Arrivals&Departures•Church&State•T1Agency•Yes&
3
3