THE
The shop's take on all things québ.
NEWS
on parle
Un cépage pas snob
September 2022
TFS mise sur l’autodérision pour démocratiser le côté hautain et coincé associé aux vins de Bordeaux...
Femmes inspirantes: Valérie Forget
August 2022
L'adaptation publicitaire est un art, et Valérie est la plus grande artiste dans le domaine...
CARFAX choisit The French Shop
July 2022
CARFAX a mandaté TFS pour assurer la promotion de la marque et de ses produits au Québec....
Étoile montante du jour: Audrey Boissonneault, planificatrice stratégique
July 2022
Le Grenier aux nouvelles souhaite présenter les rockstars de l’industrie....
Tims celebrates an important holiday in Quebec
June 2022
Tim Horton’s is once again celebrating Quebec’s most important holiday – St. Jean-Baptiste Day...
What's Brewing in Québec This Summer
June 2022
Summer is finally here, and a wind of freedom is blowing across the province. After two years of pan...
C’est Teasy que ça s’passe
June 2022
La nouvelle campagne de thé glacé alcoolisé Teasy développée par The French Shop...
Je Tim en bleu, Québec!
June 2022
Développée par The French Shop, la campagne Je Tim en bleu de Tim Hortons fait son retour...
What you need to know about Québec’s new law to protect the French language
June 2022
Québec politicians have approved Bill 96, the government’s controversial law to protect the French l...
Spring has sprung, and The Dispatch is back!
May 2022
Summer is finally making an appearance in Québec. And it’s about time! Since the start of the pandem...
Fairlife, un lait fait ici... à savourer ici
April 2022
The French Shop contribue au succès des campagnes du lait Fairlife au Québec...
The French Shop termine l'année en accueillant de nouveaux talents
December 2021
The French Shop a accueilli en 2021 de nombreux artisans bourrés de talent...
Dispatch 15 : Farewell, 2021!
December 2021
2021 is almost over. What a roller-coaster year it's been! From the curfew to a renewed sense of fre...
Dispatch 14: The call of the great outdoors
August 2021
2021 is already halfway behind us. With the entire province declared a green zone and restrictions f...
Le grand prix Idéa se mérite aussi des éloges de The French Shop: les experts QC
July 2021
The French Shop lève son pot de bière microbrassée à lg2, une autre agence bien d’ici...
DISPATCH SPECIAL: La Saint-Jean in Québec
June 2021
June 24 is more than just a day off in Québec, it’s a ho-li-day! It’s THE day we get together with f...
On jase d’expressions québécoises avec Mehdi Bousaidan et Tim Hortons
June 2021
The French Shop a conçu une série de capsules pour célébrer notre culture vivante et diversifiée...
Grenier - Top 10 des campagnes du mois de juin
June 2021
On jase d'expressions québécoises avec Mehdi...
Dispatch 13: A summer of freedom… or the closest thing to it
May 2021
With summer knocking at our doors and the announcement of the Québec government’s plan to gradually...
DISPATCH 12: Creativity, self-indulgence and going viral
April 2021
The vaccination rollout in Québec is going strong, spring temperatures are on the rise, and (fingers...
DISPATCH 11 : Québec, one year later
March 2021
Spring weather seems to be on its way, our curfew has just been extended from 8 p.m. to 9:30 p.m., a...
DISPATCH SPECIAL: What is localization and why is it important?
March 2021
There are several ways to get people talking about your brand in Québec. But let’s just say that som...
DISPATCH 10: We roll up our sleeves and keep going
February 2021
Halfway through winter already?! You could say that we’ve grown accustomed to the lockdown lifestyle...
The Indie List: The French Shop
January 2021
Montreal-based firm TFS is enjoying a high profile among Toronto agencies & clients...
DISPATCH 09: New confinement, new habits
January 2021
With the second lockdown well underway (along with an added curfew), the COVID-19 pandemic continues...
DISPATCH 08: The grass is greener... in the country?
November 2020
As winter approaches, in the midst of a second wave, the COVID-19 pandemic has not yet finished rede...
DISPATCH 07: Resilient in the face of a second wave?
September 2020
The leaves are changing, sweater weather is upon us, and pumpkin spice everything is back: Fall is d...
DISPATCH 06: Things are shaking up here
August 2020
We’ve made it our mission to keep you in the loop of what’s happening in Québec. And you can rest as...
DISPATCH 05: Here’s to a summer like no other
July 2020
We’ve made it our mission to keep you in the loop of what’s happening in Québec. And you can rest as...
DISPATCH SPECIAL: Add a little Québec flair to your home library
June 2020
As we head into the 2020 summer holidays, which are likely to be more, ahem, local than usual, we wa...
DISPATCH 04: La Saint-Jean, revisited
June 2020
We’ve made it our mission to keep you in the loop of what’s happening in Québec. So we couldn’t affo...
DISPATCH 03: Listening better to act better
June 2020
In light of what’s happening right now in North America, the shop has decided to listen rather than...
DISPATCH 02: Education and resilience
April 2020
The COVID-19 crisis is not quite ready to call it quits with redefining everyday life and reshaping...
DISPATCH 01: We now have a newsletter
March 2020
The COVID-19 crisis is redefining everyday life and reshaping social, political, and cultural landsc...