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THE

We’re an independent shop made up of a collective of skilled localization artisans who help companies and advertisers with their communications strategies specific to la Belle Province.

QC EXPERTS

Adaptation
Transcreation
Original creative

The objective of advertising localization is to ensure that your national communications strategy works seamlessly in the Québec culture without losing brand consistency or local relevance.

THE CRAFT

Adaptation
Transcreation
Original creative

The objective of advertising localization is to ensure that your national communications strategy works seamlessly in the Québec culture without losing brand consistency or local relevance.

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THE
FRENCH
SHOP

WE OFFER 3 POSSIBLE ROUTES TO LOCALIZATION

Every project we are tackling at the shop has to be run through our seven filters: language, culture, heritage, star system, media landscape, market reality, and advertising regulations specific to the Québec market.

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Nothing seems off? We can then take the adaptation route and play in the same sandbox.

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There’s a glitch? This is where our craft comes into play. We take the transcreation route to improve your message to better connect with the Québec audience.

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The third route is when you’re in need of a Québec-specific campaign or when there’s simply no way to take the first two routes.

We’re always ready to step in and help out at any point during your strategic and creative process. From the brief to delivery—we’ve got you.

THE SERVICES

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THE
FRENCH
SHOP

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Brand strategy

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Creative

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Design

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Digital and social

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Experiential marketing

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Production

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Local market liaison

Nope, you won’t find any brand logos here…

We’re not convinced that adding client logos to our site attracts the right partners. But if you really have to see it to believe it, why not stop by our shop or email us and we’ll send you a password to access our online portfolio.

THE CLIENTS

Nope, you won’t find any brand logos here…

We’re not convinced that adding client logos to our site attracts the right partners. But if you really have to see it to believe it, why not stop by our shop or email us and we’ll send you a password to access our online portfolio.

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THE
FRENCH
SHOP