THE
Rules are meant to be broken (but not these three).
CULTURE

on parle
Rules are meant to be broken (but not these three).
Why do something day in and day out if you can’t have fun doing it? For us, fun goes hand in hand with the notion of respect. Because it’s never fun collaborating with someone who doesn’t respect your work. So please, only come work with us if you’re prepared to have some fun!
Why do something day in and day out if you can’t have fun doing it? For us, fun goes hand in hand with the notion of respect. Because it’s never fun collaborating with someone who doesn’t respect your work. So please, only come work with us if you’re prepared to have some fun!
1
4
Everyone has their strengths and weaknesses, but at our shop, we prefer to focus on people’s strengths. That’s why we push our crafters to test their limits, to always give their best, to go the extra mile, to raise the bar, to give 110%. Whatever the expression, for us, it comes down to one word: overdeliver.
Everyone has their strengths and weaknesses, but at our shop, we prefer to focus on people’s strengths. That’s why we push our crafters to test their limits, to always give their best, to go the extra mile, to raise the bar, to give 110%. Whatever the expression, for us, it comes down to one word: overdeliver.
2
4
We operate in a super-fast-paced industry that is becoming more competitive every single day. We have to be nimble, we have to be quick. And we have to always deliver quality work. Being on time is the name of OUR game.
We operate in a super-fast-paced industry that is becoming more competitive every single day. We have to be nimble, we have to be quick. And we have to always deliver quality work. Being on time is the name of OUR game.
3
4
Our shop is home to experienced and fully bilingual accounts people and strategists who work in tandem with our creative artists, including creative directors, copywriters, designers, art directors, translators, proofreaders, social media specialists, XM specialists, producers, directors, editors, and many more.
Our shop is home to experienced and fully bilingual accounts people and strategists who work in tandem with our creative artists, including creative directors, copywriters, designers, art directors, translators, proofreaders, social media specialists, XM specialists, producers, directors, editors, and many more.
4
4
Founder & President
“Weekend maple syrup maker”
Builder of the shop, he oversees everything we do. And like all great leaders, he never loses sight of his clients’ or partners’ objectives. All this while making sure his crafty team has an awesome space to work and have fun in.
Builder of the shop, he oversees everything we do. And like all great leaders, he never loses sight of his clients’ or partners’ objectives. All this while making sure his crafty team has an awesome space to work and have fun in.
VP Client Service
“Craft beer aficionado”
A sculptor of brands, he puts his unique vision, experience, and in-depth knowledge of the industry and the Québec market to work for all of the shop’s accounts. He oversees operations while ensuring that the interests of clients and coworkers come first.
A sculptor of brands, he puts his unique vision, experience, and in-depth knowledge of the industry and the Québec market to work for all of the shop’s accounts. He oversees operations while ensuring that the interests of clients and coworkers come first.
Director of Operations
“Unabashed Boom FM listener”
As the person responsible for employee happiness, Émilie plays a crucial role in the shop. On a daily basis, she ensures that everyone has everything they need to thrive on the job, which is no small feat! She handles everything from staff training to team-building activities and HR forms with the perfect dose of humour.
As the person responsible for employee happiness, Émilie plays a crucial role in the shop. On a daily basis, she ensures that everyone has everything they need to thrive on the job, which is no small feat! She handles everything from staff training to team-building activities and HR forms with the perfect dose of humour.
Adaptation Director
“Every animal’s BFF”
A master welder of localization, she puts her all into creating concepts that resonate and are relevant. She can skillfully (and simultaneously) juggle multiple projects and turn ordinary words into a thing of magic. Finding the right turn of phrase is her superpower.
A master welder of localization, she puts her all into creating concepts that resonate and are relevant. She can skillfully (and simultaneously) juggle multiple projects and turn ordinary words into a thing of magic. Finding the right turn of phrase is her superpower.
Adaptation Director
“Unparalleled UDA directory expert”
An artist of many talents, she continually tests the limits of her creativity. Always on the lookout for a fresh creative hook, she dusts off each new project so she can make it shine. Fascinated by words, she loves to come up with surprising ideas that go beyond her clients’ expectations
An artist of many talents, she continually tests the limits of her creativity. Always on the lookout for a fresh creative hook, she dusts off each new project so she can make it shine. Fascinated by words, she loves to come up with surprising ideas that go beyond her clients’ expectations
Creative Director
“Head Geek”
A precision maker of localization, she always pushes an idea to its full potential. With a crafty mind rivaled only by an abundance of curly locks, she’s the epitome of enthusiastic and has never been known to watch the clock. A natural born leader, she puts her all into every project.
A precision maker of localization, she always pushes an idea to its full potential. With a crafty mind rivaled only by an abundance of curly locks, she’s the epitome of enthusiastic and has never been known to watch the clock. A natural born leader, she puts her all into every project.
Producer
"The most Canadian French expat"
A communication builder, Jennifer moved to Québec in the middle of a snowstorm. Fifteen years later, she’s carved out a career in advertising with an arsenal of talent and experience in everything to do with graphic design, traffic, and management of accounts, operations, and production. Curious by nature, she keeps multiple hobbies on rotation, avidly sewing, drawing, running and dancing.
A communication builder, Jennifer moved to Québec in the middle of a snowstorm. Fifteen years later, she’s carved out a career in advertising with an arsenal of talent and experience in everything to do with graphic design, traffic, and management of accounts, operations, and production. Curious by nature, she keeps multiple hobbies on rotation, avidly sewing, drawing, running and dancing.
Senior Art Director and Co-Creative Director
“Seasoned Foodie”
A confectioner of creativity, Lus masters his craft like no other. His campaigns are not only compelling and on point, but also a real feast for the eyes.
A confectioner of creativity, Lus masters his craft like no other. His campaigns are not only compelling and on point, but also a real feast for the eyes.
Account Director
“Next-level wine lover”
A sharpener of ideas, Bianca has a fine eye for detail. This, combined with her unwavering dedication and enthusiasm, ensures that the final product always meets her exacting standards. Solution mode being her natural state, Bianca has yet to meet an obstacle she couldn’t tackle with ease.
A sharpener of ideas, Bianca has a fine eye for detail. This, combined with her unwavering dedication and enthusiasm, ensures that the final product always meets her exacting standards. Solution mode being her natural state, Bianca has yet to meet an obstacle she couldn’t tackle with ease.
Account Director
“Organizational Athlete”
A welder of winning teams, Thomas deploys his tact, know-how and gold organizational standards to lead client projects with an iron fist (in a velvet glove). His firm grasp of the production process, from initial brief to delivery and everything in between, enables him to forge a strong bond with his team while remaining calm, confident, and in control.
A welder of winning teams, Thomas deploys his tact, know-how and gold organizational standards to lead client projects with an iron fist (in a velvet glove). His firm grasp of the production process, from initial brief to delivery and everything in between, enables him to forge a strong bond with his team while remaining calm, confident, and in control.
Account Superviser
“Pet sitter extraordinaire “
As a tailor of projects, she makes it her priority to always deliver quality creative on time and on budget. She takes great pleasure in completing even the most basic of tasks. As generous as she is perceptive, she never loses sight of the importance of her business partners’ well-being.
As a tailor of projects, she makes it her priority to always deliver quality creative on time and on budget. She takes great pleasure in completing even the most basic of tasks. As generous as she is perceptive, she never loses sight of the importance of her business partners’ well-being.
Account Superviser
« Taco aficionado »
An artisan of advising, Jessica always finds a way to bring a touch of lightness to stressful situations. From the first draft to the finished project, she has an eye for spotting potential setbacks and provides solutions before problems can arise.
An artisan of advising, Jessica always finds a way to bring a touch of lightness to stressful situations. From the first draft to the finished project, she has an eye for spotting potential setbacks and provides solutions before problems can arise.
Strategic planner
“Insatiable adventurer”
An inventor and tinkerer of all things digital, Audrey develops concepts, strategies that help our clients stand out from the crowd...and shine. Clever and quick-witted, she’s bursting with brilliant ideas and creativity that knows no bounds.
An inventor and tinkerer of all things digital, Audrey develops concepts, strategies that help our clients stand out from the crowd...and shine. Clever and quick-witted, she’s bursting with brilliant ideas and creativity that knows no bounds.
Strategist
“Communicator with a capital C”
A builder of brands, Fabien devises and develops innovative strategies to help our clients stand out and achieve their goals. He consistently brings passion and precision to every campaign, with creativity at the heart of his collaborative approach.
A builder of brands, Fabien devises and develops innovative strategies to help our clients stand out and achieve their goals. He consistently brings passion and precision to every campaign, with creativity at the heart of his collaborative approach.
Senior Account Manager
« DJ Desj »
A weaver of words, Sabrina takes a proactive and meticulous approach to all of her budgets, projects and deliverables. Flexible and resourceful, she’s always willing (and able) to bend over backwards for her clients. With music and writing in her blood, Sabrina founded a music blog and has penned many articles for Montreal magazines. Weekends see her road-tripping across Québec in her camper van to scour concerts and festivals.
A weaver of words, Sabrina takes a proactive and meticulous approach to all of her budgets, projects and deliverables. Flexible and resourceful, she’s always willing (and able) to bend over backwards for her clients. With music and writing in her blood, Sabrina founded a music blog and has penned many articles for Montreal magazines. Weekends see her road-tripping across Québec in her camper van to scour concerts and festivals.
Senior Copywriter
“Six-foot-four king of corduroy”
A carpenter of creative content, he stands out thanks to his extensive directing, editing, event planning, and scriptwriting experience. His unique sense of humour and deep understanding of the issues at stake in each mandate work to his advantage.
A carpenter of creative content, he stands out thanks to his extensive directing, editing, event planning, and scriptwriting experience. His unique sense of humour and deep understanding of the issues at stake in each mandate work to his advantage.
Senior Account Manager
“Queen of CrossFit”
A metallurgist of project management, Mélanie is an alloy unto herself: a perfect mixture of client services and production. Add to this a deep love of the French language (so deep that it led her to study language sciences), and it’s no wonder Mél understands the cultural issues at stake in every project and knows just what to say to help creative connect with their target audience.
A metallurgist of project management, Mélanie is an alloy unto herself: a perfect mixture of client services and production. Add to this a deep love of the French language (so deep that it led her to study language sciences), and it’s no wonder Mél understands the cultural issues at stake in every project and knows just what to say to help creative connect with their target audience.
Account Manager
"Organizational aficionado"
A silversmith of smooth systems and polished productions, Justine’s rare talent for organization led her to the project management side of the business after forging a career in translation. Behind her hardened, horror film-loving exterior hides a soft-at-heart cocooning enthusiast. As a good listener, she guides clients with grace and generosity, while never losing sight of key objectives.
A silversmith of smooth systems and polished productions, Justine’s rare talent for organization led her to the project management side of the business after forging a career in translation. Behind her hardened, horror film-loving exterior hides a soft-at-heart cocooning enthusiast. As a good listener, she guides clients with grace and generosity, while never losing sight of key objectives.
Copywriter & Chief Linguistic Services
“All-season jogging enthusiast”
It’s lucky that Émilie (better known as Émil) has a good head for hats because she wears two to a tee. As an upholder of excellence in translation and editing, she sets herself apart with her inquisitive eye, French language prowess, and professionalism. Through her rigorous approach, poetic precision, and creative ideas, she’s carved out a prime position on the creative team, where her talent shines on every project.
It’s lucky that Émilie (better known as Émil) has a good head for hats because she wears two to a tee. As an upholder of excellence in translation and editing, she sets herself apart with her inquisitive eye, French language prowess, and professionalism. Through her rigorous approach, poetic precision, and creative ideas, she’s carved out a prime position on the creative team, where her talent shines on every project.
Account Manager
« Certified backpacking professional »
She’s a real management mechanic, never afraid of getting her hands dirty to keep the creative machine well-oiled. With an energy as limitless as it’s contagious, she knows how to shift gears to meet every project’s needs including maintenance, emergency repairs and finishing touches.
She’s a real management mechanic, never afraid of getting her hands dirty to keep the creative machine well-oiled. With an energy as limitless as it’s contagious, she knows how to shift gears to meet every project’s needs including maintenance, emergency repairs and finishing touches.
Junior Copywriter
"Dragon with the heart of a rocker"
An outfitter of the imaginary, Arielle thrives across her professional projects and in her Dungeons and Dragons characters. A consummate hobbyist, she pursues a variety of pastimes to keep her curiosity piqued. When she’s not spinning, you’ll find her enjoying rock concerts.
An outfitter of the imaginary, Arielle thrives across her professional projects and in her Dungeons and Dragons characters. A consummate hobbyist, she pursues a variety of pastimes to keep her curiosity piqued. When she’s not spinning, you’ll find her enjoying rock concerts.
Copywriter
"The best neighbour"
After putting in many years in academia, Béatrice has a bachelor’s degree in literature, a master’s degree in linguistics and a doctorate in sociolinguistics. Her knowledge of French is second to none, and she can adapt scripts like nobody’s business. She is fluent in Italian (by the way), and has a passion Mile-Ex, the hip and interesting neighborhood where she loves to walk her fantastically adorable dog, Biscuit.
After putting in many years in academia, Béatrice has a bachelor’s degree in literature, a master’s degree in linguistics and a doctorate in sociolinguistics. Her knowledge of French is second to none, and she can adapt scripts like nobody’s business. She is fluent in Italian (by the way), and has a passion Mile-Ex, the hip and interesting neighborhood where she loves to walk her fantastically adorable dog, Biscuit.
Copywriter
"Queen of thrifting"
A limitless explorer of language, Catherine has navigated the fields of writing and translation with confidence, picking up several years of experience in advertising—and a few degrees—along the way. As a seasoned thrifter and neologizer, she’s never afraid to take her creativity to new frontiers.
A limitless explorer of language, Catherine has navigated the fields of writing and translation with confidence, picking up several years of experience in advertising—and a few degrees—along the way. As a seasoned thrifter and neologizer, she’s never afraid to take her creativity to new frontiers.
Social Media Manager
"Multi-talented human GPS"
A digital editor extraordinaire, Isabelle brings her extensive background in the domain to the shop’s creative team as a community manager and content creator. But Isabelle’s talents are not only limited to the professional realm: she is a true human GPS, she does a perfect Gaspesian accent, and she has a gift for horror film-style screaming—which makes her the ideal person to take to a haunted house.
A digital editor extraordinaire, Isabelle brings her extensive background in the domain to the shop’s creative team as a community manager and content creator. But Isabelle’s talents are not only limited to the professional realm: she is a true human GPS, she does a perfect Gaspesian accent, and she has a gift for horror film-style screaming—which makes her the ideal person to take to a haunted house.
Content Creator
"Friend and Fisherman"
A maestro of words and striking visuals, Walid stands out on the creative team for his enthusiasm and drive to undertake any project where his artistic eye and flair are called into action. Walid has endless devotion for the 10-season TV show Friends, which he has watched no less than ten times. Occasionally he pokes his nose outside (yes, yes!) to reel in bass and catfish on fishing trips.
A maestro of words and striking visuals, Walid stands out on the creative team for his enthusiasm and drive to undertake any project where his artistic eye and flair are called into action. Walid has endless devotion for the 10-season TV show Friends, which he has watched no less than ten times. Occasionally he pokes his nose outside (yes, yes!) to reel in bass and catfish on fishing trips.
Graphic Designer
"Cosmopolitan artist"
As a master of all trades in the creative arts, Avril wields every tool with ease—from pencils and brushes to crochet hooks, needles, and chisels. Before putting their suitcases down in Québec, they hauled them across the globe, between France, Japan, the Netherlands, and Taiwan. Also a cartoonist, they use their visual savviness to create clever comics with just a few clicks of the mouse.
As a master of all trades in the creative arts, Avril wields every tool with ease—from pencils and brushes to crochet hooks, needles, and chisels. Before putting their suitcases down in Québec, they hauled them across the globe, between France, Japan, the Netherlands, and Taiwan. Also a cartoonist, they use their visual savviness to create clever comics with just a few clicks of the mouse.
Project Manager
“Outdoor Enthusiast”
A master of logistics, Catherine expertly bridges the gap between the account management team, our external network of translators, and production. She’s a team player extraordinaire who can juggle everyone’s schedules with ease and make sure that nothing ever falls through the cracks.
A master of logistics, Catherine expertly bridges the gap between the account management team, our external network of translators, and production. She’s a team player extraordinaire who can juggle everyone’s schedules with ease and make sure that nothing ever falls through the cracks.
Project Manager
"Empathetic organizer"
A practitioner of optimization and organization, Noëlie is a fervent follower of culture in all its forms. After studying and working in culture, her shift into advertising brings her strengths together, allowing her to tap into the essence of every project without losing sight of the human element.
A practitioner of optimization and organization, Noëlie is a fervent follower of culture in all its forms. After studying and working in culture, her shift into advertising brings her strengths together, allowing her to tap into the essence of every project without losing sight of the human element.
Project Manager
"Travelling foodie"
Aspiring mixologist and avowed foodie, Margot is eager to travel the world in search of her next culinary discovery—or just a friendly dog to pet while sipping a good cup of coffee. She tackles her tasks at the shop with the same enthusiasm she has for good food and furry friends. With a degree in Media Arts and Technology, Margot draws on her versatile knowledge and positive energy for every project, punctuating any communication with a heartwarming smile.
Aspiring mixologist and avowed foodie, Margot is eager to travel the world in search of her next culinary discovery—or just a friendly dog to pet while sipping a good cup of coffee. She tackles her tasks at the shop with the same enthusiasm she has for good food and furry friends. With a degree in Media Arts and Technology, Margot draws on her versatile knowledge and positive energy for every project, punctuating any communication with a heartwarming smile.
Translator-reviser
“Chuckler-in-Chief”
A goldsmith of grammar, Audrey is our resident French language police. Equipped with a curiosity that knows no bounds, she lends her keen eye and perceptive mind to all our creative. With her love of painting, sewing, photography, and more, she’s a true artist at heart – one who not only brings a unique colour to the team but, like a chameleon, can also change colour and adapt to each project’s needs.
A goldsmith of grammar, Audrey is our resident French language police. Equipped with a curiosity that knows no bounds, she lends her keen eye and perceptive mind to all our creative. With her love of painting, sewing, photography, and more, she’s a true artist at heart – one who not only brings a unique colour to the team but, like a chameleon, can also change colour and adapt to each project’s needs.
Translator & Editor
« Trailblazing Linguist »
An inquisitive adventurer in both language and nature, Camille was a long-time climbing and hiking guide before taking the path of translation and editing. With a bachelor's degree in English literature and a master’s degree in translation, Camille can now put her passion for linguistics into practice daily, in both languages. An explorer at heart, Camille is constantly blazing a trail, whether it may lead to a freshly opened bookstore or to a mountain she has yet to discover.
An inquisitive adventurer in both language and nature, Camille was a long-time climbing and hiking guide before taking the path of translation and editing. With a bachelor's degree in English literature and a master’s degree in translation, Camille can now put her passion for linguistics into practice daily, in both languages. An explorer at heart, Camille is constantly blazing a trail, whether it may lead to a freshly opened bookstore or to a mountain she has yet to discover.
Human Resources Director
“Altruistic athlete”
A builder of bonds, Louis-Gilles develops organizational strategies and HR solutions that help the shop continue to expand. As affable as he is charitable, he’s always available to lend an ear and make sure everyone is well looked after. His ultimate goal? To put people at the heart of every organization.
A builder of bonds, Louis-Gilles develops organizational strategies and HR solutions that help the shop continue to expand. As affable as he is charitable, he’s always available to lend an ear and make sure everyone is well looked after. His ultimate goal? To put people at the heart of every organization.
Accountant
“Multitasker-in-residence”
A brew master of crafty calculations, she holds down the fort in the shop’s accounting department. Her managerial experience has given her the answer to every question. She handles numbers with a deft hand and can make sense of even the most complicated budget.
A brew master of crafty calculations, she holds down the fort in the shop’s accounting department. Her managerial experience has given her the answer to every question. She handles numbers with a deft hand and can make sense of even the most complicated budget.
Managing Director Localization
“Gaga for Lady Gaga”
A true artist of localization, she has a knack for coming up with concepts that are out of this world. Her imagination, extensive experience, and infectious energy make her the type of person who never fails to find a way to reinvent the creative.
A true artist of localization, she has a knack for coming up with concepts that are out of this world. Her imagination, extensive experience, and infectious energy make her the type of person who never fails to find a way to reinvent the creative.